OTTAWA -- The home of the Ottawa Senators is getting a new name. Scotiabank Place will be renamed the Canadian Tire Centre, the team announced Tuesday. Senators owner Eugene Melnyk said the new strategic partnership between Senators Sports & Entertainment and the Canadian Tire Corporation included, but is not limited to, naming rights for the arena. Melnyk said the agreement had been in the works for the past two months and will officially take effect July 1, 2013. The Senators signed a 15-year, $20-million agreement with Scotiabank in 2006, but certain parts of the agreement were set to expire which included an opt-out by the Senators on the naming rights. With this in mind Melnyk approached Duncan Fulton, senior vice president of corporate affairs for Canadian Tire Corporation. "They made up their mind very quickly to tell you the truth and after that they moved so fast when they saw this opportunity," Melnyk said. "In the end, its very extensive and youll see a lot of big changes. "Its very, very important for us to have somebody thats that committed to the community and the fans." Scotiabank will continue to remain involved with the Senators and will remain as the official bank of the team under a long-term agreement. The new agreement with Canadian Tire comes with an opportunity for renewal every ten years, with an unlimited amount of renewals. Neither party was willing to unveil the terms of the deal, but Fulton said "it was certainly an attractive deal or we wouldnt have done it." "The deal we have essentially allows us to be here as long as we would ever want," Fulton said. "This is a long term deal for us and our history in sport and in this region should give everyone comfort that were here for a very, very long time." Canadian Tire is an original sponsor of the Senators and was involved with the team from the moment the city was awarded the franchise in 1990. This will be the fourth name change since the building opened Jan. 15, 1996 as The Palladium. It then went on to become the Corel Centre just over a month later and eventually Scotiabank Place on Jan. 19, 2006. In addition to the naming rights, the partnership with Canadian Tire includes building, digital, scoreboard and in-ice signage as well as support for community-based programs, an enhanced partnership between Canadian Tire Jumpstart Charities and the Sens Foundation to provide support for families in financial need to get children involved in sport, as well as a number of other title sponsorship opportunities for various Senators initiatives. Canadian Tire will also become the title sponsor of the Senators Sportsnet broadcasts. The partnership will feature branding opportunities for a number of the retail entities that fall under the Canadian Tire Corporation such as Sport Chek, Sports Experts and Marks, a clothing retailer that will serve as the official outfitter of event and facility staff with assorted apparel from Denver Hayes. Fulton went on to add that there will also be a number of new community initiatives to help increase the number of kids taking part in sport. Having the ability to have so many of its properties and programs tie into the Senators is what made the deal so appealing to the Canadian Tire Corporation. "If it was just an infrastructure deal I know we would have said no," said Fulton. "It was seeing that we could get so many of our different family of companies in there and activate it all. The whole thing just made a ton of sense as we went through it." While some changes will take place immediately, Fulton admitted that due to the scope of the agreement some will be implemented over time.Jerry Rice Jersey . Arsenal failed to take full advantage of its main rivals stumbles on Saturday as substitute Gerard Deulofeu levelled with a hard shot from a tight angle in the 84th minute to give Everton a deserved point. 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Willie Brown Womens Jersey .ca looks back at the stories and moments that made the year memorable.KNOXVILLE, Tenn. -- Tennessee believes it has plenty of incentive for the rest of the season even though a spot in the Southeastern Conference championship game has slipped from its grasp.The 24th-ranked Volunteers were picked before the season to capture their first SEC Eastern Division title since 2007, but their hopes of making it to Atlanta vanished Saturday when Florida beat LSU 16-10 with a last-second goal-line stand. That victory allowed the 13th-ranked Gators to clinch the East and earn a spot in the Dec. 8 SEC championship game against No. 1 Alabama.The Vols (8-3, 4-3 SEC) say they still have more at stake than mere state bragging rights Saturday when they visit Vanderbilt (5-6, 2-5) in their regular-season finale.This football team has a lot to play for -- a lot, Tennessee coach Butch Jones said.That includes the chase for a 10-win season, a goal that multiple players mentioned Saturday after the Vols 63-37 victory over Missouri. Tennessee hasnt earned double-digit wins in a season since the 2007 team finished 10-4.Tennessee also still has at least a possibility of making its first Sugar Bowl appearance since beating Virginia 23-22 on Jan. 1, 1991.A Sugar Bowl bid goes to the highest-ranked SEC team in the final College Football Playoff rankings that isnt in the playoff. SEC teams in last weeks CFP rankings included No. 1 Alabama, No. 15 Auburn, No. 16 LSU, No. 19 Tennessee, No. 23 Florida and No. 25 Texas A&M.Tennessee has the most favorable remaining schedule of all those teams.LSU probably will fall behind Tennessee this week after its loss to Florida. Auburn is a 17 +-point underdog Saturday at Alabama. Florida must visit Florida State this week before facing Alabama in the SEC championship game. Texas A&M is a 5 +-point underdog Thursday at LSU.Were playing for a good bowl game right now and a 10-win season, offensive tackle Brett Kendrick said after the Missouri game. So, theres still a lot left out there for us.Jones said hes convinced his players will remain motivated the rest of the way because he liked how they performed in thee second half of the Missouri game.dddddddddddd Jones assumed most players knew they were knocked out of the SEC East race by then, even though the staff hadnt informed them of the Florida-LSU result.I knew on the sideline that when they stopped showing the score up there (ono the scoreboard), something had gone wrong, Kendrick said. Were not going to hang our heads about it.Jones emphasized Monday that I want to make it clear that winning a championship is our No. 1 goal in our program year in and year out, but later in his press conference he referred to championships that didnt necessarily involve the division title.First he mentioned that the Vols still could win a bowl championship this season. Later he praised his seniors by saying that theyve won the biggest championship -- and thats the championship of life.Jones noted the way Tennessee has withstood adversity all season. Injuries have forced Tennessee to use seven different starting combinations on the offensive line and nine different combinations in the starting secondary this season. The Vols lost their leading rusher nine games into the season when Jalen Hurd left the team . Linebackers Jalen Reeves-Maybin and Quarte Sapp and defensive tackles Shy Tuttle and Kahlil McKenzie suffered season-ending injuries.The injuries have extended to the coach himself. Jones told the Knoxville Quarterback Club on Monday afternoon that I blew out my knee before a Nov. 12 victory over Kentucky , though the injury hasnt necessitated that he wear a brace or crutches.I have never been through a season like this in 30-plus years of coaching in terms of the adversities, the injuries, the setbacks, the big wins. .... Our players have done a great job, Jones said. They have handled it exceptionally well. They have been individual champions.---More AP college football: www.collegefootball.ap.org and https://twitter.com/AP-Top25---Follow Steve Megargee at www.twitter.com/stevemegargee